Apps & Software brands

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For App and Software Brands, Growth Just Got Smarter! Standing out in saturated marketplaces like Google Play or the Microsoft Store has become a steep uphill battle — often leading to immense frustration and acquisition budgets burned with little to no return. Most campaigns don't even come close to meeting predefined growth targets... This is exactly where Appside.ai steps in and changes the game. In today’s landscape of rising user acquisition costs, fierce competition and declining retention, App & SW developers are stuck in an endless cycle of bidding wars, attribution complexity, and low-quality installs seeing only 2–3% of paid installs result in long-term active users. That's not what sustainable growth should all be about — that's a leaky funnel. Appside.ai offers the ultimate path forward: Direct, on-device distribution — reaching premium users at the source and at the right location. With Appside's end-to-end solution, your ideal users are able to discover your product the very moment they power on their new mobile or PC device. No friction. No dependency on app store algorithms. No wasted impressions. No ad fatigue. No more attribution headaches. - Resulting 5× higher install-to-activation rates - 3× better 30-day retention - And most importantly, 50–70% dramatically lower churn versus paid UA (User Acquisition) channels With Appside.ai, your software becomes a default part of the device default experience from Day 1, not an afterthought in a sea of competing downloads. Appside's solutions creates trust, familiarity, and usage by design. It’s not just visibility — We offer what every brand deserves — guaranteed shelf space, at scale by a fully managed End-2-End solution. Appside.ai’s Growth-as-a-Service platform puts your software in the hands of high-quality users every single day and scales seamlessly with your ambition. Reach out to discover the latest preinstall distribution strategies for app and software brands. Gain deep insights into how to streamline your distribution and unlock your true growth potential.